Executive & management media training: a customized program that builds confidence and credibility
Of all the communications training offered through Cove Public Affairs, our media training program continues to be the most sought-after by executives, spokespersons, and organizational leaders.
Built on more than 15 years of communications experience—during a period of significant change in media models, expectations, and resources—this program is designed to help leaders perform with confidence, clarity, and credibility in moments of opportunity or high-pressure environments. It teaches how to prepare, pitfalls to avoid, and techniques to help share information in a way that resonates with your audience and shows up well in the media.
Cove Public Affairs’ approach is grounded in:
Experience preparing clients for hundreds (if not thousands) of interviews across local, national, and global outlets.
Clear judgement on what is—and is not—relevant to media and their audiences. Media are not interested in your attempts to garner free advertising.
Deep respect for the media ecosystem—and the journalists who operate within it.
Decades of consuming, monitoring, and analyzing news cycles and audience trends
A robust, continually refined training curriculum that serves as the foundation for each customized session
Constantly updated examples and interview clips tailored to each client’s sector, issues, and objectives
The result: consistent, high-quality training without a cookie-cutter experience.
Every session is customized to the client’s industry, audience(s), demographics, team composition, comfort level, and organizational priorities. We support leaders preparing to better share their story through, as well as manage reputational risk through times of sensitive issues management or emergency response.
The on-camera component mirrors real-world conditions as closely as possible—complete with professional broadcast cameras, lighting, microphones, and an experienced videographer/editor. This setup intentionally helps participants overcome the intimidation that often causes organizations to decline valuable media opportunities.
For organizations seeking elevated spokesperson capabilities, stronger narrative discipline, and practical interview experience, Cove Public Affairs delivers a focused, modern, and highly credible training environment.
If you’re interested in a conversation about media training for you or your team, feel free to reach out via message or email sarah@covepublicaffairs.ca.
