With 15 years experience in communications and more than a decade as a consultant, Sarah has earned a reputation for being sharp and effective, yet calm and insightful. Her clients are as diverse as the industries they operate within. She works with executives of small-medium sized businesses, industry associations, large corporations, consulting firms and government entities to develop strategies for effective communications and engagement. She has worked to develop and manage brands, consult with stakeholders, build momentum with key audiences, and create partnerships that further her client’s goals and objectives.

As an independent consultant, Sarah brings the experience, instincts and work ethic needed to enable clients to achieve their communications and business goals.

Constantly consuming media and following trends in policy, culture and business, Sarah has a unique ability to begin by analyzing the environment and influences surrounding an issue or opportunity before determining how and why it matters to her clients. Her depth of understanding of internal and external influences are invaluable in communications planning, media strategy and profile/brand building.

Sarah is especially knowledgeable in public affairs matters, including reputation management, issues management, crisis preparedness, emergency response and government relations. She has advised and worked in lockstep with clients through emergency and crisis incidents, including oil spills, various stages of the COVID-19 pandemic, Russia’s invasion of Ukraine, labour protests and product boycotts among others.

Sarah is a member of the Board of Directors of Planned Parenthood Newfoundland and Labrador Sexual Health Center and also sits on the Board of the Calypso Fund. She has been an active volunteer with the Southern Shore Legion for more than a decade and volunteers with the community School Breakfast Program.

Sarah grew up in Calvert, NL and now lives in Witless Bay with her husband and two daughters. She enjoys the beauty of nature, listening to audiobooks and podcasts, and finding different ways to contribute to her community and local charities.