Sarah Fleming is the Owner and Principal Consultant of Cove Public Affairs, a Newfoundland and Labrador-based firm she founded in 2017. With nearly 20 years of experience in strategic communications and public affairs, Sarah is a trusted advisor to executives and organizations, providing strategic communications counsel in moments that matter.

Sarah works closely with leaders to understand the environment around them, anticipate risk and opportunity, and make thoughtful decisions about how they communicate and engage. A natural collaborator and strategic thinker, she helps clients build meaningful relationships with governments, stakeholders, media and the communities that matter to their success.

Known for her ability to cut through noise and ambiguity, Sarah looks at the broader forces shaping an issue or opportunity, including policy, politics, culture, media, public sentiment and business realities. She brings those influences together to help clients understand what is happening, why it matters, what may come next and how they should respond.

Sarah has built a reputation for being sharp and effective while remaining calm, thoughtful and grounded under pressure. Her expertise spans corporate and executive profile building, reputation and issues management, crisis preparedness and response, media relations, stakeholder engagement, public consultation and government relations. She regularly works alongside senior leaders during complex and high-stakes situations, providing strategic counsel when decisions, communications and stakeholder relationships matter most.

Her experience includes advising organizations through major incidents, complex and high-profile issues, labour challenges, public scrutiny and periods of significant business and geopolitical disruption. Just as often, her work happens behind the scenes, helping clients anticipate and manage emerging or long-term issues, understand stakeholder perspectives, build relationships and strengthen support before an issue reaches the public spotlight.

Sarah also advises clients during moments of opportunity and celebration, helping organizations determine when and how to tell their story, strengthen their profile, engage the people who matter to their success and build lasting credibility and trust.

Sarah holds a Bachelor of Public Relations degree and a Certificate in Marketing from Mount Saint Vincent University. She is certified in Incident Command System (ICS) Emergency Response Training and has additional training in public participation, managing emotion and outrage, group facilitation and project management.

Sarah grew up in Calvert, Newfoundland and Labrador, and now lives in Witless Bay with her husband, two daughters and puppy. She balances an overconsumption of political and geopolitical news by getting lost in a book or spending time near a body of water.