Oftentimes executives or communications leaders need a trusted sounding board. Someone external to their business who is in tune with the issues, perceptions, trends, and expectations on the outside. Cove Public Affairs is here to listen, ask questions, and offer a clear mind and fresh eyes to your business or communications decisions and goals.

No organization is immune to issues. The goal is to handle those issues in a way that allows you to be successful while navigating the issue and after it has passed. Proactive planning helps, as does strategic counsel and clear communications. Sarah at Cove Public Affairs has worked with dozens of clients on sensitive issues and can help you handle the fine details without losing sight of the big picture.

Whether your crisis is a specific incident or an issue that escalated quickly and unexpectedly, seasoned communications counsel and support is essential. It’s not only the decisions made that impact how the handling of a crisis is remembered (and the reputation it creates). It is also the speed and accuracy of information sharing, the tone of delivery, the balancing of the many demands that can be incredibly overwhelming in the moment. Successful or unsuccessful communications, especially in the first hours and days, can impact a reputation for decades. Ideally, we work with you to plan and prepare for a crisis that never occurs. However, if the worst happens, Cove Public Affairs has the training, experience, and calm confidence to help you move quickly, but thoughtfully.

Often even the most successful organizations and executives are wary of media interactions. As a result, they miss out on the opportunity to share positive stories and ensure less-than-ideal stories are conveyed accurately and fairly. The media has an important job to do, and is generally seeking interesting, accurate, credible information in a timely manner. Cove Public Affairs has a deep understanding of media interests and needs, and more than a decade of relationship building to help shape and share your story.

Leaders of organizations, industries and teams benefit from understanding how to deliver a message clearly and consistently to media. But the background and theory aspect of media training is just the warm-up. Cove Public Affairs provides a media training session tailored to each client, including practice interviews of varying formats with realistic scenarios and environments, curve balls and constructive feedback. Training is available for individuals and small-to-medium sized groups.

Often organizations are so focused on their other audiences that they forget to build awareness and understanding with those who shape the policies, legislation and priorities that impact their industry and business. Whether you need help understanding how government decisions are made, knowing when and how to engage, or are seeking insight and intelligence gathering, Cove Public Affairs is non-partisan and here to help.

Its more important than ever to understand the many stakeholders who directly and indirectly affect your business (hint: there are way more than you think). Regular, strategic, and honest communications (talking and listening) can build relationships that help can transform your business. Cove Public Affairs can guide your stakeholder relations to build momentum in good times, provide relief in tough times and open doors you may have never thought to open.

Building and maintaining a brand requires more than a sharp design and effective advertising. Cove Public Affairs can develop a communications strategy to help elevate your executive profile, company brand, or reputation.

For clients who have marketing and advertising support, we can collaborate with them (whether they’re in-house or external) to ensure marketing and communications functions are complementary to each other.

The world is more interconnected and complex than ever. Expectations are higher and voices are louder. Information, and misinformation, can spread faster than ever. A ‘social license’ or public support to develop, to operate, to succeed is no longer a nice-to-have- it’s a must-have. Public consultation doesn’t have to be daunting. Cove Public Affairs is trained and experienced in various types of public consultation. With the right guidance, consultation can be positive and successful.

Whether its a change or a refreshed focus and alignment that is needed, Cove Public Affairs helps to identify big goals and build a path to reach them. Cove Public Affairs can facilitate strategic planning sessions or help hold the pen, all while ensuring work is anchored to values, vision, and outcomes.

For organizations, employees, and unions, the stakes are high during contract negotiations. Clear, strategic, and well-timed communications to various stakeholders is key. It not only supports negotiating a favourable contract but also to creating a post-negotiation environment you can move forward with. Cove Public Affairs helps evaluate the scenario, internally and externally, to determine the right timing, message, and strategy.

Some clients need a communications plan while others rely on support executing those plans. Whether you need to delegate communications planning or have an extra set of hands to keep things moving, Cove Public Affairs has a reputation for rolling up sleeves and getting the work done.

General communications support can help organizations accomplish large and small communications tasks. Speeches, presentations, media pitches, opinion editorials, newsletters, key messages, and more. Cove Public Affairs can help make your hectic times more manageable, support worry-free vacations for your communications team, provide a boost to help catch up, or start communications tasks that may eventually transitions to an internal team. Some clients call only when they need extra support. For others, general communications support is ongoing year-round.

Whether you need support with internal or external communications, executive profile building, reputation management or corporate social responsibility, Cove Public Affairs will get to know your business and business goals, then help you meet them.

When Cove Public Affairs works with a client to project manage a creative concept, design, or marketing project, we understand the client’s needs while also speaking the designer’s language. Cove Public Affairs is a bridge that helps the two parties work together in a powerful and effective way. Adding a PR-lens along with project management and planning, elevates the end results, mitigating current risks and broadening potential future uses of the product.

Cove Public Affairs works with a talented network of agencies and freelancers, and can provide connections and recommendations on ideal partners for specific projects.