Area of Expertise: Media Strategy & Relations
“You can’t expect people to know something you’ve never told them.”
They are the words I find myself sharing with clients over and over. It is easy to become so engrained in an industry, a business, or a project, that your perception of other people’s access to the information (in an interesting and timely way) is drastically overestimated.
While media relations is only one way to communicate information that people otherwise may never know, it is one that is usually underutilized and/or misunderstood.
Even the most successful organizations and confident executives are often wary of media interactions. Many falsely associate media coverage with negative stories or an intimidating process with ulterior motives. Others simply don’t prioritize media relations and media strategy when it comes to their resources. Some underestimate how interesting their story is or overestimate how well it is already known.
It all boils down to a missed opportunity.
By avoiding media interactions, organizations are missing out on the opportunity to share positive news, to demonstrate their values, celebrate their innovations and success, and to establish themselves as thought leaders or industry experts. Even in the less-than-ideal stories, avoidance is a missed opportunity to allow those stories to be conveyed accurately and fairly.
Every day, organizations and associations are reaching incredible milestones on innovative projects and developments. They’re forging important partnerships and collaborations. They are creating information that is relevant and important for an audience much broader than the one they’re interested in. They’re trying new approaches, hiring new people, finding new ways to do better. They’re opening new spaces, launching new products, taking courageous steps that build their organization, the economy and our communities.
Still, so many stories go untold. So many victories uncelebrated. So many mistakes unexplained. Even the best leaders can forget that these are stories worth telling, and victories worth celebrating. Sometimes we need to be reminded that telling these stories educates important audiences, shapes reputations, builds internal morale, establishes momentum, provides positive news so many people are craving, and benefits the storyteller long after the media coverage has come and gone.
Cove Public Affairs has a deep understanding of media interests and needs, along with the reputation and experience to help shape and share client stories. Its an area of practice at Cove Public Affairs that has experienced the fastest growth, almost exclusively through the word-of-mouth.
“You can’t expect audiences to know something you’ve never told them.”
Lets tell them together.
“By avoiding media interactions, organizations are missing out on the opportunity to share positive news, to demonstrate their values, celebrate their innovations and success, and to establish themselves as thought leaders or industry experts. Even in the less-than-ideal stories, avoidance is a missed opportunity to allow those stories to be conveyed accurately and fairly.”
To explore how media strategy and media relations can help you reach your goals, contact Sarah at Cove Public Affairs https://www.covepublicaffairs.ca/contact
